An Advertising Company Has Been Hired by the Centers for Disease

question 115

Multiple Choice

An advertising company has been hired by the Centers for Disease Control to produce TV commercials to increase awareness of breast cancer in males.Advertising executives are considering three different commercials.The first features film of actual patients who describe the pain they experienced from the disease.The second focuses on medical doctors discussing early detection strategies and treatment options.The third shows grieving family members surrounding a grave.Which is likely to be more effective at changing men's behavior?

• A)the first,focusing on actual patients and their negative outcomes
• B)the second,focusing on specific information that will reduce fear
• C)the third,focusing on the ultimate outcome of ignoring the potential problem
• D)None of these will be effective.
• E)All of these will be equally effective.

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Definitions:

Voting Shares

Shares that give the shareholder voting rights in company decisions, typically one vote per share.

Consolidated Financial Statements

Combined financial reporting documents that present the overall financial status of a parent company and its subsidiaries as a single entity.

Voting Rights

The rights of shareholders to vote on company matters, such as electing directors or approving major corporate actions.

Consolidated Financial Statements

Financial statements that aggregate all the financial information of a parent company and its subsidiaries into one document.