When Heuristic Processing Is Involved,the Degree of Persuasion ________

question 110

Multiple Choice

When heuristic processing is involved,the degree of persuasion ________.

• A)has no detectable effect on our behavior
• B)is not increased by strong arguments in the message
• C)is increased by large numbers of arguments in the message
• D)is increased by strong arguments in the message
• E)is unaffected by personal characteristics of the communicator

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Definitions:

Pleasure

Pleasure is a state of satisfaction or joy, often experienced as a result of fulfilling desires or engaging in enjoyable activities.

Psychological Egoism

The theory that suggests human beings are motivated solely by self-interest, even in what seem to be acts of altruism.

Thomas Hobbes

A 17th-century English philosopher best known for his political philosophy, including the idea that individuals consent to surrender some of their freedoms and submit to the authority of a ruler or government in exchange for protection of their remaining rights.

General Account

A summary or overview that encompasses a wide range of details or information about a specific topic or area of interest.