Counterarguments Against a Persuasive Message Are Most Likely to ________

question 99

Multiple Choice

Counterarguments against a persuasive message are most likely to ________.

• A)increase the effectiveness of the message
• B)enhance the knowledge function of attitudes
• C)decrease the effectiveness of the message
• D)defeat the knowledge function of attitudes
• E)lead one to re-examine the basis for the counterarguments

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Definitions:

Perpetuity Rate of Return

The rate at which an infinite series of cash flows, received indefinitely, is discounted to equate its present value.

Stated Dividend

The amount of dividend that a company declares to be paid out to its shareholders, usually expressed as a fixed amount per share.

Cost of Capital

The yield a corporation needs to generate on its investments in order to preserve its market value and draw in financing.

Internal Rate of Return

The internal rate of return (IRR) is the discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero, used to evaluate the profitability of potential investments.