Some Universities Have Run Public Service Ads in Which They

question 12

Essay

Some universities have run public service ads in which they give the results of a careful survey of their students with what students say is the average number of beers or drinks they are likely to consume in a given evening.Apart from establishing a drinking social norm,why be so explicit about the actual number of drinks? That is,what psychological tendency might the ads be attempting to thwart?

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Definitions:

Millennials

A demographic cohort following Generation X, generally born between the early 1980s and the mid-1990s to early 2000s.

Revolution Generation

A concept or term sometimes used to describe a cohort of individuals who are perceived as being involved in making significant societal changes or technological advances.

Baby Bust

A period marked by a significant decrease in birth rates.

Generation X

Generation X refers to the demographic cohort born approximately between the early 1960s and late 1970s, known for its adaptability, skepticism towards institutions, and bridging the gap between traditional and digital technologies.