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A Brief,directive Client-Centered Approach to Promoting Behavior Change by Helping

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A brief,directive client-centered approach to promoting behavior change by helping clients explore and resolve ambivalence is known as:


Definitions:

Common Categories

Common categories refer to general classifications or groups into which items, ideas, or concepts are organized based on shared characteristics or attributes.

Marketing Messages

Promotional messages that usher potential buyers through the purchasing process without asking them to make an immediate decision.

Sales Messages

Promotional messages that encourage potential buyers to make a purchase decision then and there.

Selling Points

The most attractive features of a product or service.

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