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Clients matched to their treatment and relational preferences have been shown to be:
Mass Marketing
A marketing strategy that targets a broad, undifferentiated audience with the aim of reaching as many people as possible.
Single Marketing Program
A unified strategy designed to promote a particular product or service without segmenting efforts or resources.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behavior patterns as they relate to the use of a product or service.
Consumer Markets
Markets consisting of individuals and households that purchase goods and services for personal consumption.
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