Examlex
Between 2000 and 2007 average annual growth rates in Australia were higher than in the United States, Japan and the United Kingdom.
Types of Data
Various forms of data including qualitative, quantitative, primary, secondary, big data, and more, each with specific characteristics and uses in research and analysis.
Positioning
The strategic process of establishing a product or brand's identity and value proposition in the minds of consumers, relative to competitors.
Perceptual Map
A visual tool used in marketing to map consumer perceptions of brands or products on various dimensions.
Product
A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value.
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