Outline the Main Determinants of the Price Elasticity of Supply

question 23

Essay

Outline the main determinants of the price elasticity of supply, and explain how and why the price elasticity of supply varies between industries.

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Definitions:

Decoding

The process of having the receiver take a set of symbols, the message, and transform them back to an idea during the communication process.

Communication Channel

The medium through which a message is transmitted from the sender to the receiver, such as email, telephone, or social media.

Promotional Mix

The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product.

Direct Marketing

A promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.