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Input measures are generally used as a capacity measure for high- volume processes.
Point-of-purchase Display
Marketing or advertising materials placed where products are sold, typically at retail locations, to influence consumer buying decisions.
Institutional Advertising
A form of advertising aimed at promoting a company's image or reputation rather than selling a specific product or service.
Testimonials
Statements made by customers or clients about their experiences with a product or service, used as a form of endorsement in marketing.
Nutritional Facts
Information provided on food packaging that details the content of nutrients, vitamins, and calories within that food product.
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