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Postponement is a tactic used by mass- customization firms to delay the customization of a product or service until the last possible moment.
$400 Dress
A dress that is being sold for $400, indicating its price point in the market.
Equilibrium Price
The price at which the quantity of goods supplied equals the quantity demanded, resulting in market stability without surplus or shortage.
Equilibrium Quantity
The quantity of goods or services that is supplied and demanded at the equilibrium price, where market supply and demand balance out.
Demand for Coffee Makers
The desire and ability of consumers to purchase coffee-making machines, influenced by factors such as price, consumer income, and preferences.
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