Using Sales Force Estimates for Forecasting Has the Advantage That

question 102

Multiple Choice

Using sales force estimates for forecasting has the advantage that

• A) confusion between customer "wants" (wish list) and customer "needs" (necessary purchases) is eliminated.
• B) statistical estimates of seasonal factors are more precise than any other approach.
• C) forecasts of individual sale force members can be easily combined to get regional or national sales totals.
• D) no biases exist in the forecasts.

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