Examlex
Many projects use a fixed- position layout.
Price-Value Formula
An equation or principle that reflects the relationship between the price of a product or service and the value it provides to the customer, aiming to establish what is considered fair or competitive.
Buyer's Thinking
The thought process and considerations of potential customers as they decide whether or not to purchase a product or service.
Price Objection
A concern or hesitation raised by a potential buyer about the cost of a product or service.
Economic Excuses
Reasons given for not purchasing a product or service based on financial constraints or budget considerations.
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