Table 103
a Firm Has the Following Demand Forecasts for the the Five

question 139

Multiple Choice

Table 10.3
A firm has the following demand forecasts for the five markets that it serves:
$$\begin{array} { | c | c | c | } \hline \text { Market } & \text { Coordinates } & \begin{array} { c } \text { Demand } \\\text { Forecast }\end{array} \\\hline \text { A } & ( 3,1 ) & 10 \\\text { B } & ( 12,9 ) & 12 \\\text { C } & ( 9,14 ) & 9 \\\text { D } & ( 8,8 ) & 4 \\\text { E } & ( 2,10 ) & 15 \\\hline\end{array}$$
-Use the information in Table 10.3. If the firm decides to locate the warehouse at point D, what is the total load- distance score? (Use rectilinear distance) .

• A) less than 400
• B) between 401 and 450
• C) between 451 and 500
• D) more than 500

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Definitions:

Organizational Buying

The process by which businesses and institutions purchase products or services for use in the operations, production, or reselling.

Buying Situations

Various contexts or scenarios in which purchasing decisions are made, influenced by factors like need, urgency, availability, and personal preferences.

Straight Rebuy

A purchasing situation in business-to-business markets where a buyer reorders a product or service without seeking additional information or considering other suppliers.

Crate & Barrel

A retail company specializing in housewares, furniture, and home accessories, known for its modern and stylish product offerings.