Which One of the Following Statements About Distance Measures Is

question 32

Multiple Choice

Which one of the following statements about distance measures is best?

• A) Euclidean distance assumes that the trip between two points is made with a series of 90- degree turns.
• B) Euclidean distance equals the actual travel distance.
• C) The rectilinear distance between two locations can never exceed the Euclidean distance.
• D) Euclidean distance is the straight- line distance.

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Definitions:

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.

Concentrated Targeting

A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.