Competitive Priorities State the Dimensions on Which a Firm Can

question 29

Multiple Choice

Competitive priorities state the dimensions on which a firm can excel. Which one of the following statements about each dimension is TRUE?

• A) A firm that intends to excel at high- performance design quality can succeed only when its production volume is very high.
• B) For a firm that gives top priority to customization, volumes for any individual product tend to be low.
• C) Emphasizing low price is most appropriate for differentiated products in the growth stage of demand.
• D) McDonald's is a typical example of an organization that excels at volume flexibility rather than quality consistency.