In a 1972 Study, Bransford and Johnson Read an Abstract

question 7

Multiple Choice

In a 1972 study, Bransford and Johnson read an abstract passage aloud to participants who then had to recall as much information as possible. Some participants were also shown a picture that was described by the passage either before or after they heard the passage read. The results of this study demonstrated that memory is better when the information:

• A) can be interpreted in the context of things one already knows.
• B) is presented multiple times.
• C) is presented as a verbal description rather than as a picture.
• D) is presented as a picture rather than as a verbal description.