According to Dual Process Theory, Repeated Exposure to a Soft

question 1

Multiple Choice

According to dual process theory, repeated exposure to a soft tone will lead to a:

• A) habituation response only.
• B) sensitization response only.
• C) stronger habituation response than sensitization response.
• D) stronger sensitization response than habituation response.

Understand the biological underpinnings of behavior and physiology including the role of hormones.

Understand the types and characteristics of innovations.

Comprehend the process and stages of the diffusion of innovations.

Identify the various categories of adopters in the product adoption process.

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