Memories for Highly Emotional Events Such as the Terrorist Attacks

question 121

Multiple Choice

Memories for highly emotional events such as the terrorist attacks of September 11 are known as:

• A) mood-congruent memories.
• B) episodic memories.
• C) flashbulb memories.
• D) false memories.

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Definitions:

Demographic Segmentation

Segmentation that divides markets by characteristics such as age, gender, income, education, and family size.

Loyalty

The state or quality of being loyal; fidelity to a company, brand, or person, often resulting in repeated business or advocacy.

Price Sensitivity

The degree to which the price of a product affects consumers’ purchasing behavior.

Broad Segmentation Bases

Wide-ranging criteria used to divide a market into distinct customer groups with varying needs, characteristics, or behaviors.