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Under the shelter rule,the transferee gets the rights of the transferor who is a holder in due course even if the transfer is not for value.
Convenience
The ease and simplicity with which a task can be performed or a need can be fulfilled, often a key factor in consumer decision making.
Behavioral Segmentation
Segmentation that categorizes consumers according to how they behave with or act toward products.
Demographic Variables
Characteristics of populations used to segment markets, such as age, gender, income, education, and ethnicity.
Age
A measure of the length of time that an individual or entity has existed, often used as a criterion in demographic segmentation and targeting.
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