Examlex
If a confidential relationship exists between parties to a contract,the law presumes that undue influence exists if it appears that the dominant party has gained at the other party's expense,but the presumption can be rebutted by evidence that it was not exercised.
Line Extension
A strategy where a company expands its existing product line into new variations or flavors to meet different customer needs or to capture a wider market.
Recoup Investment
The process of regaining the money that has been spent on an investment, usually via profits generated from the investment.
Brand Relevant
The degree to which a brand is perceived as important and meaningful to its target audience's needs and preferences.
Brand Equity
The value that a brand adds to a product or service based on consumers' perceptions, recognition, and loyalty.
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