Examlex
Fred is a concert violinist who is scheduled to perform at Carnegie Hall for the first time.He buys what he is told is a Stradivarius violin from a well-known,reputable dealer in quality violins,and he pays the going rate for a Stradivarius.He later learns the violin is an imitation,although it is such a good imitation that even the dealer thought it was authentic.In this case:
Endorser
An individual or entity supporting or promoting a product, service, or idea, often to influence public opinion or consumer behavior.
Misleading Advertising
Describes promotional activities that deliberately deceive or create a false impression about the nature, characteristics, or benefits of a product or service.
Lanham Act
United States legislation that provides trademark protection and combats misleading advertising and unfair competition.
Direct-To-Consumer Advertising
Marketing practice where manufacturers advertise their products directly to consumers, bypassing retailers or intermediaries.
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