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Fear Appeals
A marketing strategy that uses elements of fear to motivate the audience to take a particular action, such as buying a product or changing behavior.
Negative Experience
Describes an unfavorable encounter or event that might impact a customer's perception or satisfaction negatively.
Coercive Appeal
Advertising or promotional tactics that use pressure or threats, subtly or overtly, to influence consumers' purchasing decisions.
Guilt Appeal
A marketing strategy that attempts to motivate consumers to take action by invoking feelings of guilt over social, environmental, or personal issues.
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