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Promotional Mix
The combination of marketing strategies used by a business, including advertising, sales promotion, public relations, personal selling, and direct marketing, to achieve its marketing goals.
Product Life Cycle
The progression of a product through different stages from introduction to growth, maturity, and decline, affecting marketing, production, and financial strategies.
Target Audience
A specific group of consumers identified as the recipient of a particular marketing message or campaign.
IMC Campaign
Integrated Marketing Communications campaign, a strategic approach to marketing that combines different communication tools and channels to deliver a consistent message to a target audience.
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