Which Communication Channel Would Be Most Successful to Inform Managers

question 16

Multiple Choice

Which communication channel would be most successful to inform managers of impending company-wide layoff?

• A) Telephone conversations
• B) Face-to-face contact
• C) Electronic media
• D) Written media
• E) None of these

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Definitions:

Consumer Surplus

The difference between the total amount consumers are willing to pay for a good or service versus the total amount they actually pay.

Total Surplus

The sum of consumer surplus and producer surplus, representing the total benefit to society from the production and consumption of goods or services.

Inferior Good

A type of good for which demand decreases as the income of the consumer increases, opposite to a normal good.

Total Surplus

The sum of consumer surplus and producer surplus in a market, representing the total net benefit to society from the production and consumption of goods and services.