_____ Change Is a Major Shift in the Norms, Values

question 16

Short Answer

_____ change is a major shift in the norms, values, attitudes, and mindset of the entire organization.

---

Definitions:

Message Internalization

The process by which individuals consciously accept and integrate a message or value into their belief system.

Brand Personification

The marketing strategy of giving human traits or characteristics to a brand, making it more relatable or appealing to consumers.

Human Attributes

Characteristics or qualities that are considered typical or inherent to humans, such as emotions or creativity.

Brand Animation

The process of bringing a brand to life through dynamic visual content, often involving video, motion graphics, and interactive elements to enhance brand recognition and engagement.