Because the Chain of Command Converges at the Top, the Functional

question 118

True/False

Because the chain of command converges at the top, the functional structure provides a way to decentralize decision making and provide unified direction from all managers.

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Definitions:

Product Development

The process of bringing a new product from concept to market, involving idea generation, design, development, and commercialization stages.

Demand

The desire or need for goods and services by consumers at a given price point and time.

Concept Test

A procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product.

Idea Screening

The stage of new-product development in which the firm evaluates ideas to determine their fit within the new-product strategy.