Mingles, Inc

question 130

Multiple Choice

Mingles, Inc. concentrates its efforts on its target market of 18 to 25 year olds. It is using a(n) _____ strategy.

• A) focus
• B) differentiation
• C) cost leadership
• D) multidomestic
• E) universal strategy

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Definitions:

Reliability

The probability that a machine part or product will function properly for a specified time under stated conditions.

Facilitator

An individual who enables groups and organizations to work more effectively; to collaborate and achieve synergy.

Determinants

Factors or variables that significantly influence the outcome or dynamics of a particular system, market, or economic model.