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If a manager finds several new competitors on the horizon, they may need to spend more time in the which role?
Social Media Outlets
Platforms and websites where users can create and share content or participate in social networking.
Segmenting Markets
The process of dividing a target market into smaller, more defined categories based on characteristics such as demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.
Global Segmentation
Segmentation that identifies a group of consumers with common needs and wants that spans the entire globe.
Market Segments
The groups of consumers who have shared characteristics and similar product needs.
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