Scenario - Britney Marr

question 27

Multiple Choice

Scenario - Britney Marr
The opportunity to gain a foothold in the snack cracker industry had just been found. Britney Marr, an account executive manager for Baked Wheat Industries had developed an interest in wheat crackers two months ago when one of her newly hired account execs, Amy Bender, had convinced her about the high margins and promising future associated with that market. Marr had always believed that if you do your homework in hiring the best people then it only makes sense to listen to their recommendations and implement their suggestions. Marr had given her approval to Bender to explore opportunities to move into this promising new market. This morning, Bender had reported that the Jackson Corporation had severed its contract with Feel Good Crackers Incorporated. Apparently, the Feel Good salesman had shared sensitive information about Jackson at a cocktail party. Bender had already established a good relationship with Feel Good buyers and so recognized this as an opportunity to expand her market into wheat crackers.
-Contingency theory recommends:

• A) Marr should manage all of her employees the way she manages Bender.
• B) the goal of every manager should be high return on investment, so Marr should expand her market only if it increases ROI.
• C) Bender should focus on her expertise, recognizing the potential risk of failure with a new market.
• D) all of these.
• E) none of these.

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Definitions:

Market Value

The present cost at which a service or asset is available for purchase or sale.

Joint Cost Allocation

The process of distributing shared costs among different products, services, or business units.

Split-Off

A process in the production or manufacturing where a certain point separates products or components into distinct paths.

Sequential Method

A method of executing tasks or operations one after the other in a specified sequence.