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_____ Collect and Manage Large Amounts of Data About Customers

question 26

Essay

_____ collect and manage large amounts of data about customers and make them available to employees, enabling better decision making and superior customer service.


Definitions:

Factor Analysis Validity

Factor Analysis Validity involves using factor analysis, a statistical method, to identify the underlying structure of psychological constructs, thus helping to validate the content of a test.

Convergent Validity

A method of demonstrating construct validity by correlating a test with some other well-known measure or instrument.

GREs

The Graduate Record Examinations, a standardized test that is an admissions requirement for many graduate schools in the United States and other countries.

Graduate School

An advanced academic institution that offers post-graduate education and research opportunities in specialized fields.

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