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Lester's is a globally diverse company with multiple divisions and a cost of capital of 15.8 percent.Med, Inc., is a specialty firm in the medical equipment field with a cost of capital of 13.7 percent.With the aging of America, both firms recognize the opportunities that exist in the medical field and are considering expansion in this area.At present, there is an opportunity for multiple firms to be involved in a new medical devices project.Each project will require an initial investment of $8.4 million with annual returns of $2.2 million per year for seven years.Which company(ies) , if either, should become involved in the new projects?
Product Diversity
The variance in products and services offered by companies or available in a market, aiming to cater to different consumer preferences.
Existing Firms
Companies or businesses that are currently operating in the market, as opposed to new startups or entities planning to enter the market.
Economic Losses
Economic Losses indicate a situation where the total cost of a business or activity exceeds the total revenue generated, resulting in a net loss.
Long-run Equilibrium
A state in economics where all factors of production and economic agents are fully adjusted to the conditions, and no further tendency for change exists.
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