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Lawler's is considering a new project.The company has a debt-equity ratio of .64.The company's cost of equity is 14.9 percent, and the aftertax cost of debt is 5.3 percent.The firm feels that the project is riskier than the company as a whole and that it should use an adjustment factor of +1.8 percent.What is the project cost of capital if the tax rate is 34 percent?
Bartlett
Refers to Frederic Bartlett, a British psychologist who made significant contributions to the study of memory and cognition, particularly regarding how people reconstruct past events and remember stories.
Schemata
Schemata are cognitive frameworks or concepts that help individuals organize and interpret information, based on their past experiences and knowledge.
Serial Reproduction
A method in psychological research where information is passed from one individual to another sequentially, often used to study how information changes or degrades over repeated transmissions.
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