Case-Based Critical Thinking Questions

question 111

Multiple Choice

Case-Based Critical Thinking Questions
Case 3-1

Column Chart Area Chart
Sarah has put together the same information in two different charts, shown in the figure above, to present to her boss. She is thinking through the pros and cons of each chart type.
-What is one of the weaknesses of the column chart shown above?

• A) too many columns
• B) too few columns
• C) inaccurate data
• D) choice of x- and y-axis

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Definitions:

Generic Strategies

A framework in business strategy that outlines three main approaches a business can take to gain competitive advantage: cost leadership, differentiation, and focus.

Differentiation

The process of distinguishing a product, service, or business from competitors in order to attract a particular target market.

Cost Leadership

A business strategy focusing on gaining advantage by reducing production or service costs below those of competitors.

Transnational Strategy

A business strategy that involves operating globally but with responsiveness to local needs and preferences.