Which Concept Would NOT Likely Be Why a Company Would

question 21

Multiple Choice

Which concept would NOT likely be why a company would engage in cause-related marketing?

• A)It wants a high-impact project were it can really make a difference.
• B)Cause can be promoted and developed for a brief period of time to benefit the advertiser's current product promotion.
• C)Consumers welcome the opportunity to support a worthy cause with their purchases and reward companies for their effort.
• D)Consumers may switch brands to show their support of the cause associated with a company or brand.
• E)It can create goodwill with the customer and build the company's brand.

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Definitions:

Marketing Channel

Pathways or routes through which goods and services flow from the producer to the consumer.

Producer

A Producer is an individual or organization that creates goods or services, often selling them to consumers or intermediary buyers.

Marketing Channel

A system of intermediaries a product or service passes through before reaching the end consumer.

Retail Stores

Physical establishments where goods are sold directly to the consumer.