All of the Following Apply to Comparison Advertising EXCEPT

question 86

Multiple Choice

All of the following apply to comparison advertising EXCEPT:

• A)companies may be sued by competitors for commercials that unfairly disparage that competitor's brand.
• B)require substantiation of qualities for only your own brand.
• C)the first comparison advertising used was in the 1930s by Chrysler, inviting customers to "try all three."
• D)comparative advertising perceived as unfair by consumers may damage advertising in general.
• E)it may inadvertently promote the competitors' brands.

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Definitions:

Working Memory

A combination of components, including short-term memory and attention, that allow individuals to hold information temporarily as they perform cognitive tasks; a kind of mental workbench on which the brain manipulates and assembles information to guide understanding, decision making, and problem solving.

Explicit Memory

The conscious recall of facts and experiences that one can consciously declare or "declare."

Semantic Memory

A type of long-term memory involving the capacity to recall words, concepts, or numbers, which is essential for the use and understanding of language.

Working Memory

A cognitive system with a limited capacity that is responsible for temporarily holding information available for processing.