In 1983, When American Express Promised to Make a Donation

question 71

Short Answer

In 1983, when American Express promised to make a donation to the renovation of the Statue of Liberty each time someone used their American Express card, it ushered in the concept of social marketing, or what others call ________ marketing.

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Definitions:

Executive Leader

A high-level manager who is responsible for setting strategic goals, making critical decisions, and leading an organization toward its objectives.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates.

Ethical Initiative

Actions taken to ensure decisions and practices uphold moral standards and contribute positively to the welfare of others.

Leading By Example

Influencing others by acting as a positive role model.