An Essential Element in the Expansion of Global Business Activity

question 16

Multiple Choice

An essential element in the expansion of global business activity that has fueled the expansion in international marketing is:

• A)the European Union and the Euro dollar.
• B)increasingly subjective views of other cultures.
• C)the growth of communication technology, particularly in developing regions.
• D)increasing numbers of people in the middle class.
• E)increased trade restrictions with China.

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Definitions:

Informant Reports

When the people close to someone (e.g., roommates, family, friends) report on his or her personality.

Personality Study

The branch of psychology that focuses on the investigation of individual differences, traits, and characteristics that define a person's typical behavior and thinking.

Physiology

The branch of biology that deals with the normal functions of living organisms and their parts.

Social Desirability

The tendency to answer questions or behave in a manner that is viewed favorably by others, often leading to distortion in self-report measures.