Which of the Following Is NOT a Recent Change for Multinational

question 14

Multiple Choice

Which of the following is NOT a recent change for multinational advertising agencies?

• A)Clients increasingly demand greater coordination of all phases of their marketing communications programs.
• B)The sources of income for major advertising holding companies has become more diverse, and less than half was derived from advertising services.
• C)The need to provide a broader range of services has led to more mergers of advertising, PR, and sales promotion agencies.
• D)Marketers are decentralizing their marketing communications function, utilizing more in-house departments, a number of creative firms, and media buying services.
• E)provide full services in all aspects of advertising from their headquarters

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Definitions:

Definitive Set

A precise and unambiguous collection of elements or members with well-defined criteria of membership.

Trait Approach

A perspective in psychology that examines personality traits and how they influence human behavior and leadership.

Great Person Approach

A theory of leadership that assumes great leaders are born with innate qualities and not made.

Leaders' Traits

Innate characteristics and qualities that contribute to an individual's effectiveness in leadership roles, such as decisiveness, intelligence, and charisma.