When It Comes to Available Research, Which of the Following

question 59

Multiple Choice

When it comes to available research, which of the following is NOT true for media planners who must plan an international campaign?

• A)Research data is notoriously unreliable.
• B)Basic target audience data may be unavailable.
• C)Paid circulation may be unavailable or not audited.
• D)Television ratings data is never found outside the United States.
• E)Data about audience purchase and media usage habits may be unavailable.

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Definitions:

Anomie

A societal condition marked by a breakdown of social norms, leading to individual uncertainty and alienation.

Postvention

Activities and support provided after a traumatic event, particularly after a suicide, aimed at helping those affected to cope and heal.

LGBTQ+

An acronym representing Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, plus additional sexual orientations and gender identities.

Suicidal Ideation

Thinking about, considering, or planning suicide.