Characteristics of Ethnic Print Media Include All of the Following

question 27

Multiple Choice

Characteristics of ethnic print media include all of the following EXCEPT:

• A)in the past, they have been largely owned by small, independent publishers.
• B)major newspaper chains are introducing ethnic publications for the Asian-American market.
• C)national media companies have introduced Spanish-language papers in major cities.
• D)national media are competing for the Hispanic market.
• E)major newspaper chains are apparently uninterested in the Asian-American market.

---

Definitions:

IRR

Internal Rate of Return (IRR) is a financial metric used to evaluate the profitability of investments, indicating the annualized rate of return that sets the net present value of all cash flows (both positive and negative) from a particular project equal to zero.

NPV

Net Present Value; a method used to evaluate the profitability of an investment by calculating the difference between the present value of cash inflows and outflows.

Payback Period

The length of time it takes for an investment to generate enough cash flow to recover its initial cost.

Present Values

Present Values represent the current value of a future amount of money or stream of cash flows given a specified rate of return.