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Whereas at One Time Creative Strategy Was Normally Generated in the United

question 66

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Whereas at one time creative strategy was normally generated in the United States and adapted abroad, we are routinely seeing ideas and advertising executions originating in a foreign market and adapted for global use.


Definitions:

Process Reengineering

The essential reconsideration and complete overhaul of business operations to attain significant enhancements in vital performance metrics, including cost, quality, service, and speed.

Systems Bottlenecks

Points to specific points or stages within a system or process that slow down overall throughput or efficiency due to limited capacity or resources.

Duplication of Work

The unnecessary repetition of tasks in an organization, leading to inefficiency and waste of resources.

Competitive Advantage

The unique attributes or circumstances allowing an organization to outperform its competitors.

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