Companies Are Coming to Realize It Is Not Enough to Simply

question 55

True/False

Companies are coming to realize it is not enough to simply identify ethnic market segments; they must develop products and messages that realistically meet the special needs of market segments and communicate in a credible manner.

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Definitions:

Scientific Method

A systematic process used for investigation, including observation, hypothesis formulation, experimentation, and conclusion.

Tentative Explanation

Tentative explanation refers to a provisional theory or hypothesis proposed to interpret or solve a problem, subject to further investigation and testing.

Hypothesis

A proposed explanation for a phenomenon, often used as a basis for further investigation.

Metric System

is an international system of measurement based on the meter, kilogram, and second, among other units, used for scientific and everyday measurements.