When Marketers Talk About Being "Media Neutral," They Are Indicating

question 98

Multiple Choice

When marketers talk about being "media neutral," they are indicating that:

• A)they use advertising in vehicles that have no bias.
• B)they choose only to use advertising in their campaigns.
• C)they have no bias toward or against advertising, public relations, or any other specific discipline that comprise IMC when it comes to gaining maximum ROI.
• D)they will typically select public relations as the first choice of promotional tools to kickoff a campaign because PR folks know how to deal with media.
• E)all models used will be ethnically unidentifiable.

---

Definitions:

Alzheimer's

A progressive neurological disorder that causes memory loss, cognitive decline, and ultimately the loss of ability to carry out simple tasks.

Reasonable Manner

Conducting oneself or carrying out actions in a way that is sensible, fair, and appropriate under the circumstances.

Noncompete Agreements

Legal contracts restricting an employee's ability to work in competing businesses after leaving an employer.

Trade Secrets

A plan, process, or device that is used in a business and is known only to employees who need to know the secret to carry out their jobs.