Any Analysis of the Competition Should Include

question 58

Multiple Choice

Any analysis of the competition should include:

• A)assessment of only the indirect competition.
• B)assessment of specific brands and products that may compete with your brands and products.
• C)assessment of the direct competition only.
• D)assessment of product categories or subcategories to which they belong.
• E)assessment of the management mandate under which they conduct their advertising.

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Definitions:

Required Rate

The minimum percentage return that an investor expects to achieve from an investment.

Average Accounting Return

A measure of the profitability of an investment, calculated as the average net income divided by the average book value of the investment.

Straight-line Depreciation

A method of allocating the cost of a tangible fixed asset over its useful life in equal annual installments.

Net Income

The total profit of a company after all expenses and taxes have been deducted from total revenue.