Repeating Benefits, Theme and Key Copy Points in Campaign Ads

question 45

Multiple Choice

Repeating benefits, theme and key copy points in campaign ads bestows continuity across all media and helps:

• A)brand equity.
• B)brand influence.
• C)brand direction.
• D)brand personality.
• E)brand preference.

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Definitions:

Developmentally Disabled

Refers to individuals who experience significant limitations in intellectual functioning and adaptive behavior, which manifest before the age of 18.

Diagnosable Mental Disorder

A condition with psychological or behavioral patterns that impact multiple areas of life and meet specific criteria defined by the DSM-5.

Chemical

A substance with a distinct molecular composition that is produced by or used in a chemical process.

Inhibitions

Psychological or emotional barriers that restrain or prevent certain actions, thoughts, or feelings, often based on social norms or personal fears.