A Pretest Provides a Benchmark for a Campaign And

question 22

Multiple Choice

A pretest provides a benchmark for a campaign and:

• A)the person or agency conducting it.
• B)the degree to which media scanning is necessary.
• C)reasonable goals for subsequent advertising.
• D)effectiveness of the focus groups designs.
• E)the questions that need answering in any campaign.

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Definitions:

Social Factors

Elements that influence societal behavior and interactions, including customs, values, norms, and demographic factors.

Biomedical Models

The scientific model that focuses primarily on biological factors (such as pathogens, genetics, and biochemical imbalances) as the key determinants of illness and health.

Health and Illness

A state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.

Conflict Theory

A perspective in sociology that sees social life as a competition, and focuses on the distribution of resources, power, and inequality.