When Presenting a Campaign to Management for Approval, It Is

question 32

True/False

When presenting a campaign to management for approval, it is wise to describe the philosophy and strategy of the advertising before actually presenting the ads and media proposal.

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Definitions:

Sarbanes-Oxley Act

A U.S. law enacted in 2002 that aims to protect investors by making corporate disclosures more reliable and accurate through the establishment of new or enhanced standards for all U.S. public company boards, management, and public accounting firms.

Internal Control Procedures

These are policies and procedures implemented by a business to ensure the integrity of financial and accounting information, promote accountability, and prevent fraud.

Public Companies

Companies that issue publicly traded debt or equity securities.

Sarbanes-Oxley Act

U.S. legislation passed in 2002 aimed at protecting investors from fraudulent financial reporting by corporations.