Protecting the Ownership of a Trademark Would Include All of the Following

question 33

Multiple Choice

Protecting the ownership of a trademark would include all of the following EXCEPT:

• A)always capitalizing the trademark word or setting it off in distinctive type.
• B)always following the trademark with the generic name of the product or using the word brand after the mark.
• C)allowing its use by anyone who wishes to be associated with the company that owns it.
• D)not speaking the trademark word in the plural.
• E)not using the trademark name in a possessive form.

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Definitions:

Personal Relevance

Degree to which people expect an issue to have significant consequences for their own lives.

Significant Consequences

Outcomes or results of actions that have a notable impact on individuals, groups, or systems, often causing lasting changes.

Elaboration Likelihood Model

A theory explaining how people process persuasive messages, differentiating between a central route of careful scrutiny and a peripheral route of cues external to the message.

Personal Relevance Theory

The hypothesis that people pay more attention to and are more likely to remember information that they find personally relevant or meaningful.