The Most Risky Aspect of Changing Product Packaging for Nestlè's

question 55

Multiple Choice

The most risky aspect of changing product packaging for Nestlè's KitKat candy was about being sure to:

• A)make food safety the number one consideration.
• B)accommodate aesthetics in its design.
• C)consider emotional attachment to the packaging.
• D)consider the versatility of the packaging.
• E)ensure the prevalence of orange wrappers in the candy aisle.

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Definitions:

GDP

Gross Domestic Product represents the complete market value of all final goods and services produced inside a nation's boundaries over a specific time frame.

Disposable Personal Income

The amount of money that households have available for spending and saving after income taxes have been accounted for.

Gross National Product

The total value of all goods and services produced by a country's residents and businesses, including those produced abroad, over a specific time period.

National Income

The total amount of money earned within a country, including wages, rent, interest, and profits.