All of the Following Are Among Common Considerations for Successfully

question 30

Multiple Choice

All of the following are among common considerations for successfully using packaging as a marketing tool EXCEPT:

• A)the type of promotion and advertising for the package.
• B)the relationship to other packages in a product line.
• C)the history of the name of the product.
• D)the type of product and function of the package.
• E)the prime prospects for the product.

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Definitions:

Questionnaire

A form that features a set of questions designed to gather information from respondents and thereby accomplish the researchers’ objectives; questions can be either unstructured or structured.

Closed-Ended Questions

Questions designed to elicit a specific, limited response, typically answered by "yes," "no," or chosen from a set of provided options.

Research Problem

A clearly defined issue or question that a researcher seeks to answer or solve through systematic investigation and analysis.

Blind Taste Test

A method of product testing where the participants are unaware of the brands being tested to avoid bias in their feedback.